Hi, I’m Lena, a Digital Designer with over five years of experience across typography, branding, and motion design.

I enjoy turning ideas into clear, well-crafted 
design systems that work across digital, physical, 
and motion-led spaces. My work is concept-led 
and rooted in strategy, whether I’m developing 
visual identities, building typographic systems, 
or bringing static designs to life through motion. 
I’ve delivered work at scale, including large 
digital signage rollouts, and my practice has been recognised with membership to the International Society of Typographic Designers (ISTD).

I’m particularly interested in how design shapes experience and atmosphere, and I care deeply about clarity, consistency, and detail. When I’m not designing, you’ll usually find me at the local climbing gym, enjoying a different kind of problem-solving.