As part of Dulux Decorator Centres’ in-store transformation, digital signage screens were introduced across their entire estate. I was responsible for animating all on-screen content.

Working from an extensive artwork library, I translated 

a wide range of static designs into motion. To support efficient content production and long-term scalability, 

I developed a structured asset library that would ensure consistency was maintained across the estate.

The brief required all content to align closely with Dulux brand guidelines while retaining sufficient variation to 

ensure in-store communications remained distinct and dynamic. Content consisted of product launches, promotions, brand messaging, and educational materials.

To date, 150+ animated assets have been delivered, with selected content repurposed for social media. A selection of screens can be seen below.