The brief was to create a series of social assets with Instagram as the main focus, highlighting new products from the SS21 collection. With all photography and assets provided, the emphasis was on designing layouts that felt cohesive as a series, engaging, and true to the brand.

I approached the brief using minimalist typography and bold colour choices that complemented the products, keeping the focus on the imagery without overpowering it. Each post was designed to feel clear and purposeful, with a call to action always in mind.