HYPNOT-EYES

HYPNOT-EYES

project overview

The line between Privacy and surveillance. HYPNOT-EYES is a research led project focusing on big data, surveillance and the right to privacy. Inspiration came from recent events of the GDPR law passing along with the Cambridge Analytica scandal.

The publication aims to bring greater transparency to an otherwise complex environment through user experience within the publication. The concealment of text inside the French folds reflects how the line between privacy and surveillance is hidden.

By asking the reader to tear open the pages I am asking them to take matters into their own hands in insisting on greater transparency when it comes to privacy.

Hidden inside the publication is a pixelated spread printed on transparent paper stock which is to be used by the reader to avoid facial recognition software in public spaces. Supporting the publication was a website and simple GIFs.

Bringing these outcomes together was the identity and typographic layouts formed by the different techniques used to conceal, manipulate and hide information.

In 2020, the World Health Organisation declared Covid-19 as a global pandemic. Later, they declared another pandemic sweeping across the globe. An infodemic. The spread of fake news and misinformation regarding health and well-being.

This publication is aimed at the public to help spread awareness and understand the impact
of health misinformation, pseudoscience and holistic medicine and treatments. Mirroring
the current way misinformation distorts our perceptions, overwhelms us and creates uncertainty, ‘INFODEMIC’ creates a subversive reading experience.

In 2020, the World Health Organisation declared Covid-19 as a
global pandemic. Later, they declared another pandemic sweeping across the globe. An infodemic. The spread of fake news and misinformation regarding health and well-being.

This publication is aimed at the public to help spread awareness
and understand the impact of health misinformation, pseudoscience
and holistic medicine and treatments. Mirroring the current way misinformation distorts our perceptions, overwhelms us and creates uncertainty, ‘INFODEMIC’ creates a subversive reading experience.

project type

project type

Publication Design | Type Setting

Publication Design | Type Setting

year

year

2019

2019