Heard It First is an initiative from imagesound that shines a light on emerging bands and artists, celebrating discovery and the thrill of finding what’s next before it breaks through. It was an absolute pleasure to work on a project so deeply rooted in music culture and storytelling.

The brief was refreshingly simple: “Lena, can you design a logo with the words ‘Heard It First’?” That constraint opened the door to broad visual exploration, allowing the concept to evolve through experimentation and instinct rather than over-polish.

Please enjoy some of the early and unsuccessful experiments. Concepts and inspiration came from print media, tabloids and every other early variation of the olde black and white, referencing the urgency and authenticity of being first to uncover something new.