City Furniture

The project started with a set of client-supplied assets that outlined the visual direction and brand framework. Bringing these static materials to life meant carefully interpreting the brand guidelines and working through several rounds of amends, refining layout, pacing, and visual hierarchy until everything felt right and stayed true to the brand.

Working entirely in After Effects, I used existing brand assets and campaign collateral to create clean, engaging motion graphics that supported the content without pulling focus. I also animated a simple logo bumper to help unify the visuals across all screens.

Throughout the process, the focus remained on maintaining City Furniture’s sleek, modern aesthetic while ensuring the animations stayed clear and consistent. The final assets were rolled out on in-store screens and displayed across City Furniture showrooms throughout the United States.